How to Make Money on Facebook: The Complete Guide Step by Step for 2025

How to Make Money on Facebook: Facebook, or Meta as it is now known, is not a place to lose money but rather a platform where creators, businesses, and regular users can make real money. In 2025, a social media site with a user base of more than 3 billion will offer various opportunities to make money—from the simple idea of running ads in your videos to direct sales. If you are a content creator uploading a Reel or a merchant using Marketplace, it doesn’t matter.

The main thing is to make a proper start. This manual explains everything in simple steps: account creation, monetisation setup, eligibility verification, all money-making methods at a glance, and success tips. We keep the piece accurate and up-to-date by linking to official Meta resources and trusted sources.

Step 1:  Steps to Open an Account on Facebook

In case you do not possess an account on Facebook, you need to start with it. It is free of charge, and it is done in a short period of time. One will need a personal account to manage a business page or a professional profile.

1. Go to the Website or App: Open your browser and go to www.facebook.com. Or download the Facebook app from the App Store (iOS) or Google Play (Android) and get it installed.
2. Making an Account: Click on “Create a New Account.”. Fill in the form with your name, last name, phone number (or email), password, birth date, and gender. The minimum age is 13, but for monetisation, the person must be at least 18 years old.
3. Verifying Your Account: Facebook sends a code to either your phone or email. So, you have to enter it to verify your account.
4. Profile Completion: Add a photo and a cover image to your profile and supply the basic information, like your location. Remember, authenticity is key—fake data could result in your ban.
5. Up Your Security: Go to your account Settings > Security and Login and enable two-factor authentication to be certain that your account is safe

After enabling two-factor authentication, you can use it to create a profitable online presence. Additional help is available on Facebook through the:

facebook.com/help/162287147138314

Step 2: Establish a Page or Profile of a Professional Nature –

To begin earning, you need to convert your personal profile into a professional one or make a Page. Pages are more suitable for businesses or creators. If you want to have a professional profile (you are a creator):

1. Launch the Facebook app.
2. Navigate to your profile.
3. Tap the three dots (…)>Turn on Professional Mode. This allows you to use monetisation tools without changing your overall personal atmosphere.
4. If you want to create a Facebook page (the best option for brands or businesses):

1. Use your personal account to log in.
2. Select the menu (three lines) on the left > Pages > Create New Page.
3. Select the category (e.g., Creator, Business, Community) for your page.
4. Put your Page name (try to keep it simple and easily searchable), write a description and add a profile picture and a cover photo to your page.
5. If necessary, insert the contact info, website, and location.
6. Hit “Create Page”. Friends can be invited to like it as a way of starting to get followers. The very next moment, publish your first post to ignite activity. Post regularly—mix photos, videos, Reels, and stories. Respond to comments to get more engagement. If you want to know more about how to set it up, visit the guide provided by Meta: facebook.com/business/help/104002523024878

Step 3: Verify and Fulfil the Conditions of Eligibility

You cannot start monetisation like that. Facebook implements certain rules to maintain quality and safety. Check first if you pass these general rules, then the tool-specific ones. 

General Conditions (for all means): 

• Must be 18 years old or more.  
• Reside in an eligible country: United States, United Kingdom, Canada, Australia, New Zealand, Ireland, Kenya, Nigeria, Sweden, France, etc…
• (The full list is available here: facebook.com/business/help/267128784014981)
• Adhere to Facebook’s Community Standards (no hate speech, violence, or spam):
•  [transparency.meta.com/policies/community-standards] Ensure compliance with Partner Monetisation Policies by providing original content and avoiding misleading information: Facebook.com/business/help/169845596919485
• Content Monetisation Policies (no clickbait or fake engagement): facebook.com/business/help/1348682518563619
• Your Page or profile should be at least 30 days old and active with real users (no bots). 
• Have a valid payment method and tax info ready (more in Section 5). Content for children is not allowed for the majority of tools.

Ways to Check Your Eligibility:

1. Open the Meta Business Suite (business.facebook.com) or Professional Dashboard (from your Page > See All Tools).
2. The monetisation tab should be accessible on the left.
3. By choosing your Page and checking “Monetisation Eligibility Checker”, you can find out.
4. It shows your status by colour: Green (eligible), Yellow (issues to fix), and Red (not eligible). You can resolve the issues by clicking on the messages.

To be eligible, increase your followers (the number should be from 500 to 10,000+ depending on the method) by posting daily, using hashtags, and cross-promoting on Instagram. Please ensure that your last 60 days include only original posts. It allows pages related to art, gaming, lifestyle, and news as long as they are active, non-violating, and friendly to the community.

 

How to Make Money on Facebook?

The leading methods for making money on Facebook in 2025 are as follows. The major change is the new beta for Facebook content monetisation, which combines several old tools into one for easier earnings from videos, reels, photos, and text posts. Start with what fits your content. Earnings vary based on performance metrics such as views, engagement, and location (e.g., $0.01 per Star or ad revenue shares).

1. Facebook Content Monetisation Beta (The Main Way for Creators)

Most creators will be able to use this feature after the integration of their Facebook monetisation tools in August 2025, which will include not only Facebook Reels but also long videos, photos, text posts, and Stories.

In addition to this, Facebook has consolidated in-stream ads, Reel ads, and bonuses on its platform. Currently, only a handful of users are allowed to test this feature, but it will be accessible to many more creators soon.

Eligibility: 

Follow the overall regulations; while no exact follower number is disclosed, having a strong presence will certainly be beneficial. Only permitted countries are allowed. Step-by-Step Installation:

1. Go to the Meta Business Suite or Professional Dashboard.
2. Click “Monetisation” > “Content Monetisation.”
3. The beta programme participation form must be completed, which can be done through an invitation received via app or email.
4. As soon as you receive approval, begin uploading eligible content that is new and at least 3 minutes long if it is a video.
5. Keep track of your earnings in the Insights panel, as views and plays generate income.

Potential earnings for top-tier creators can often reach a few thousand dollars each month. If your earnings reach $100 or more, you will receive payments once a month.

 

2. In-Stream Ads (Ads in Your Videos)

Access to the in-stream ads features will gradually be removed for new app registrations starting in October 2024; however, those who are already using the app can continue to use these features. You can run ads before, during, or after your videos, which must be at least 3 minutes long. 

Eligibility – Requires having at least 10,000 followers, 600,000 minutes of videos watched in the last 60 days (or 60,000 minutes for live videos), and being located in an allowed country.

Step-by-Step Preparation:

1. In the Professional Dashboard, navigate to Monetisation > In-Stream Ads.
2.  If you are eligible, turn the “On” switch and select the ad locations.
3. Upload videos that meet the requirements and follow the rules (videos should be original and not related to prohibited topics).
4. Monitor your progress at Creator Studio (creators.facebook.com).

By using an in-stream ad, owners will receive 55% of the total ad revenue, with the effective cost per mille (eCPM) ranging from $1 to $5 for every 1,000 views.

 

3. Fan Subscriptions (Monthly Fan Support)

Fans pay $4.99 to $29.99 per month for various types of exclusive content, such as badges, videos, or live streams.

Eligibility Requirements –  Include having at least 10,000 followers or 250 returning viewers in the last 60 days, achieving 50,000 engagements, and accumulating 80,000 watch minutes within the same period; please note that children’s content is excluded.

Process of Device Setup:

1. Open the Facebook app, navigate to Your Page, and then select Monetise.
2. Navigate to the “Tools to Try” section and select the Subscriptions option.
3. Indicate the price, privileges (e.g., exclusive posts), and trial duration.
4. Engage the public by using pinned posts or stories.

Money Made: The user will get the full amount of the subscription fee minus taxes if the transaction is made on the desktop version of the site, while they will receive 70% if the transaction is carried out via mobile.

 

4. Facebook Stars (Virtual Gifts from Fans)

Fans acquire stars (at a rate of $0.01 each) and give them to their favourite creators during their lives, reels, or videos to show support.

Eligibility: Requirements include having at least 500 followers for the last 30 days, adhering to general policies, and not displaying children’s content.

Instructions for Launch:

1. In the app, go to Monetise > Stars.
2. Turn on the service and complete the setup for adding call monetisation.
3. Come with real and interactive content.
4. Show your gratitude to those who encourage you by saying, “Thank you!”

Money made: $0.01/star. For example, some streamers can earn more than $500 in one monetisation session.

 

5. Branded Content (Brand Partnerships)

Use your influence to obtain ISD from brands for promotion, and tag them to ensure transparency.

Eligibility: Follow general policies and apply for tool access.

Step-by-Step Setup:

1. File an application at [facebook.com/help/contact/1865970047013799]
2.  Once you receive approval, create a post and tag the brand in Branded Content.
3.  Discuss deals via email or use tools like Facebook Brand Collabs Manager.

Potential earnings range from $100 to over $10,000 per post, depending on the number of followers you have. 

 

6. Facebook Shop (Sell Products Directly)

Use your Page to set up a store where you can sell merchandise, digital products, or services.

Eligibility: Comply with general policies and offer genuine products.

Step-by-Step Setup: 

1. Commerce Manager (business.facebook.com/commerce_manager) is the platform you use to begin the setup process.
2. Create a product catalogue and upload products, including photos, prices, and descriptions.
3. Connect your account to your Facebook page, and then enable the Shop tab.
4. Use Reels or posts to advertise.

Potential Earnings: This is calculated as the full price of the sale minus the fees, which include 5% plus processing costs.

 

7. Affiliate Marketing (Earn Commissions)

Affiliate marketing involves using product links to earn commissions from any resulting sales.

Eligibility: Comply with the general policies and become a member of programs such as Amazon Associates.

Step-by-Step Setup:

1. Register as an affiliate (e.g., amazon.com/associates).
2. Create a unique set of links.
3. Publish the reviews or recommendations on Facebook, including the accompanying links.
4. Use the # disclosure #ad.

Potential Earnings: 1–20% commission per sale.

8. Paid Online Events or Challenges

The host conducts live events for which tickets are sold.

Eligibility: Some only require 1,000+ followers; generally, follow the rules.

Step-by-Step Setup:

1. Navigate to the Page section, select Create Event, and then choose the option to make it a paid event by setting a price.
2. Share the information with your followers.
3. Facebook Live is an effective way to connect with the audience.

Potential Earnings: $10–$100 per ticket.

 

9. Facebook Groups (Premium Memberships)

Create a community and charge fees for access to courses or coaching.

Eligibility: A lively group with members who interact. Step-by-Step Setup:

1. Group from your Page > Make it private > Create.
2. Use tools like Kajabi or direct links to offer paid tiers.
3. Regularly create content to attract members, and then implement upselling strategies.

Potential earnings range from $5 to $50 per member each month.

 

10. Marketplace (Buy/Sell Goods)

Commercial sales of goods and shipping worldwide are permitted.

Eligibility: You must have either a personal account or a page account, and you must follow the commerce rules.

Step-by-Step Setup:

1. Go to Marketplace (facebook.com/marketplace).
2. Click on ‘Sell’ to add photos, a description, and a price.
3. List and chat with buyers.

Potential Earnings: Profit on items; no fees for local sales. For all, track in Meta Business Suite. Avoid violations like fake engagement, as these can lead to demonetisation.

How to  Set Up Payouts and Taxes

1. In Professional Dashboard > Monetisation > Payout Settings.
2. Add a bank account, PayPal, or card via Facebook Pay.
3. Provide tax information (W-9 for the US; requirements vary by country).
4. Agree to terms and minimum payout: $100. The payout is typically made on the 21st of each month.

See: [facebook.com/business/help/162287147138314]

 

Conclusion

If you provide genuine value and adhere to the rules, you can earn money on Facebook in 2025. Thinking small at first is a beneficial idea: create your Page, post regularly, engage with your followers, and only then apply for the tools. Many people make $500–$5,000/month, but it requires time—your goal should be 3–6 months before you’re eligible. Take advantage of free tools such as Creator Studio for your performance metrics. Stay in the loop through [creators.facebook.com]. If you have the patience, Facebook may be the platform that turns your passion into a profit. Why do you not start today?

FAQs

Q1: How long does it take until monetisation is approved?

Ans: After the application, it may take 1–4 weeks. However, the user should work on building a follower base first. Furthermore, invitations for the beta version are being sent gradually over months.

Q2: Can I monetise a personal profile?

Ans: Yes, In Professional Mode. Nevertheless, Pages are more advantageous in terms of business tools.

Q3: What if my content is rejected?

Ans: Business Suite is where you check your notifications for content issues, and then you can resolve these issues (e.g., add disclaimers) and submit your application again. In the case of repeated violations, the system will ban your account.

Q4: Is Facebook affiliate marketing safe?

Ans: That is correct, if you inform your followers about the partnership (#ad) and obey the policies. This is a basic starting point that includes minimum requirements.

Q5: How can I quickly increase my followers?

Ans: You should post Reels daily, collaborate with other users, run free giveaways to attract followers, and use Instagram to get fans. Furthermore, working with Meta Ads is a fantastic tool (paid).

Q6: Which countries are not eligible?

Ans: Locations such as Pakistan, Zimbabwe, and Finland. Be sure to review the complete list that is linked above.

For more, visit to-

facebook.com/creators/monetization

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